How Does Internet Advertising Work, and What is Ad Arbitrage? Publishers on the internet often integrate advertisements into their site to generate revenue from their users. In this model, publishers serve advertisements and buy traffic for their website, usually through display advertising, with the ultimate goal of generating more in advertising revenue than they spend on display advertising. This is called ad arbitrage. For a site like Uglek, ad arbitrage is a challenging goal. I only have a few users from organic search, and I don't yet have enough content to make a profit from the site. By my calculations, I need about 900 posts to make a profit from my website. Some days advertising on this website is especially lucrative, while the site doesn't make money every day. I hope to put enough content on here that I will eventually be able to pay for display advertising and I will generate more revenue from ads served on my site than I spend on advertising. Ad arbitrage is my goal. I will continue to post articles, media, and more to the site as I build my portfolio here. I hope that others will do the same, and we can build a professional, social community here. I also plan to post more games here and have a library of playable online games, single-player and multiplayer, which run through this server. My aim for this site is to create a great user experience and post high-quality content. Creating enough content to make the site lucrative will take time, but I have patience and will continue to work at it. It takes a lot of motivation and effort to make a site like this and create quality content for it. This probably isn't the easiest way to make money on the internet, but I anticipate that my efforts will pay off in the long run through ad arbitrage.