Keyword Research - The Most Important Task for Your SEO Campaign If you are entering the world of online marketing and if you have a business or a website on the Internet, one thing is certain, in order to enjoy the fruits of your labor and receive coveted organic search traffic, you must get your website to the top of search engines. This is where keyword research comes in. Keyword research is the most important task for your SEO campaign because without knowing what people are searching on Google, Bing, or Yahoo in order to find a solution to their problems, you would be wasting time and money. The first step is understanding your audience which means identifying keywords that should trigger relevant content based on popular search terms. To search for popular keywords, you can use a keyword research tool like Google Trends. If your website is well-designed, SEO optimized and contains content that answers questions about the problems your audience is facing, you will be rewarded with more organic traffic which means a higher ranking on search engines. Keyword research also referred to as keyword research and keyword optimization is considered to be one of the critical elements for a website's success and for good rankings in search engines. Keyword research and keyword optimization are not only the foundation for excellent SEO practices but also the most important task for the optimized site because no site can survive without a sufficient supply of highly targeted site traffic. Traffic from search engines is usually the most targeted because it consists of people searching for what you are writing about. Some companies suffer from having spent less than enough time and energy on research. The result of this oversight could be the difference between a site with an average ranking or one at the top, hence receiving more traffic. Keyword research should start as soon as possible - preferably before you have typed out your first word - because it can be a powerful way to drive new users to the site as well as bring returning users back. The best keywords will be the ones that are best tuned and personalized for the products and services on your website, to help it become more user-friendly and easier to find.